When was the last time some element of life changed for you or your clients? The chances are that it was quite recently, because life is all about a constantly flowing stream of change. This is true for companies and industries such as staffing as well as for individuals.
The mega-popular social media platform Facebook is mixing things up. Some of these changes may have direct impacts on staffing businesses. If your clients work in the employment industry, they can cushion the effects of change in a couple of ways. In addition to carrying staffing business insurance, they should stay current with the latest developments on important job posting venues such as Facebook.
What Happened to Jobs on Facebook Marketplace?
If your staffing industry clients are wondering, “Did Facebook remove job listings?”, the answer is yes. As of Feb. 22, 2022, Facebook Marketplace no longer features job listings. This means the social media giant has incorporated multiple changes, including:
- Groups in Facebook Groups listed under the “Jobs” category will be moved into the “General” category. The “Jobs” category will disappear.
- The mobile app for Facebook and Facebook Lite will remove links for jobs.
- Facebook will no longer offer partner integrations for companies. Any existing agreements will vanish.
Those who run staffing firms can still post job openings on their companies’ Facebook pages, but listings must be added manually. In these changing times, the first line of defense for employment firms is to carry reliable staffing business insurance. There are also other steps to help jobseekers find listings and apply.
Proactive Responses to Facebook Marketplace Changes
While Facebook may be making it less convenient for jobseekers to interact with staffing companies, they can offset these changes with a few actions.
- Power up social presence– Firms can create interesting posts that engage the public to help build their audience and create a strong following. Posts can use humor, feature question-and-answer sessions, or offer quizzes. Firms should develop an efficient system for responding to comments and use this interactive opportunity to form an online personality.
- Reconnect with on-file candidates – Companies should stay active with those candidates who have previously applied. Today’s modern technology offerings include job candidate engagement platforms such as Sense. These services can help streamline the process of efficient, regular communication with people who have already applied. Smaller firms with budgets to match can develop in-house systems for re-engaging former applicants.
- Advertise postings – While staffing firms can post job openings on their Facebook pages, they need to go beyond this basic step. To increase conversions and drive traffic to job applications on their websites, employment businesses should consider pay-per-click advertising.
The disappearance of job listings on Facebook Marketplace removes a convenient way for staffing firms to interact with potential hires. However, they can offset this by instituting changes of their own to stay in touch and fuel interest.
About World Wide Specialty Programs
For the last 50 years, World Wide Specialty Programs has dedicated itself to providing the optimal products and solutions for the staffing industry. As the only insurance firm to be an ASA commercial liability partner, we are committed to that partnership and committed to using our knowledge of the industry to provide staffing firms with the best possible coverage. For more information about Staffing Professional Liability Insurance or any other coverage, we have available to protect your staffing business, give us a call at (877) 256-0468 to speak with one of our representatives.