When you provide staffing business insurance, helping your clients figure out how best to attract new employees is probably a big part of your meetings. After all, it’s hard to know exactly what combination of benefits, workplace community, and opportunities for growth will attract the ideal candidate. If your clients are heading into 2022 with poor recruitment numbers and no ideas for how to boost their hiring process, share these five trends for the new year.
1. Defining Each Business’s Brand
Recruitment in 2022 starts with each business owner knowing exactly what defines his or her company. Your client’s candidates could apply to any number of businesses within their industry; what makes your client’s company special, and what matters to him or her? Creating or expanding your client’s brand involves making a mission statement that articulates his or her values and incorporating these elements into the business’s advertisements, social media presence, and recruitment materials. For example, if your client sells eco-friendly gifts, care for the environment should dominate his or her brand identity.
2. Learning To Navigate Different Online Systems
Another of the new trends in recruitment is using different online interfaces smoothly. Your clients’ candidates are probably comfortable jumping from platform to platform, and they may lose confidence if their prospective employers can’t do the same. For example, if your staffing business insurance clients try to recruit through Instagram but they don’t understand how the message system works, their leads are likely to get frustrated and lose interest.
3. Getting Comfortable With Remote Interviews
Many people are tired of using Zoom, Google Meet, and other videoconferencing software, but it’s hard to beat the convenience and speed of a remote interview. Furthermore, a 2020 study found that 97% of employees preferred a hybrid or fully-remote work model to a standard in-person one. As a result, holding interviews remotely demonstrates your clients’ flexibility and comfort with technology.
4. Playing an Active Role in the Recruitment Process
Before the pandemic, many companies could afford to go easy on the recruiting process. Now, though, the global economy is struggling, and employers need to be proactive if they want to get the most qualified and dedicated employees. Traditional recruitment methods such as job fairs and advertisements remain important, but your clients also need to explore using customer relationship management software to reach the most candidates.
5. Gaining In-Depth Knowledge in the Field
Finally, your staffing business insurance clients should demonstrate their in-depth knowledge of the field for which they’re hiring. If candidates aren’t convinced that their prospective employers know enough details about their open listings, they may not take your clients seriously. Staying on top of industry trends, especially in terms of technology, has never been more crucial.
About World Wide Specialty Programs
For the last 50 years, World Wide Specialty Programs has dedicated itself to providing the optimal products and solutions for the staffing industry. As the only insurance firm to be an ASA commercial liability partner, we are committed to that partnership and committed to using our knowledge of the industry to provide staffing firms with the best possible coverage. For more information about Staffing Professional Liability Insurance or any other coverage, we have available to protect your staffing business, give us a call at (877) 256-0468 to speak with one of our representatives.